Cookie Policy

Last updated: 2025-11-27

This Cookie Policy explains how Waila AB uses cookies on our website in accordance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help ensure essential functionality, improve performance, analyze traffic, and deliver relevant advertising.

How We Use Cookies

We use cookies to:

• Ensure proper website functionality
• Improve loading speed and security
• Save your preferences between visits
• Analyze website traffic through Google Analytics 4
• Deliver relevant ads and measure performance through Google Ads

We do not use cookies to store sensitive information or to share personal data with third parties without a valid legal basis.

Types of Cookies We Use

Necessary Cookies
Required for core functionality, such as security, network management and accessibility. These cannot be disabled.

Functional Cookies
Used to remember your preferences and improve user experience.

Analytical Cookies (Google Analytics 4)
Help us understand how visitors interact with the website.
Data may include device information, browser data, pages visited, actions taken, and anonymized IP addresses.

Marketing Cookies (Google Ads)
Used for conversion tracking, remarketing and personalized advertising.

Third-Party Cookies

We use cookies from the following third-party providers:

Google Analytics 4

Provider: Google LLC
Purpose: Analytics
Data may be transferred to the United States under the EU–U.S. Data Privacy Framework and Google’s Standard Contractual Clauses.

Google Ads

Provider: Google LLC
Purpose: Advertising, measurement and remarketing

Google Tag Manager

Provider: Google LLC
Purpose: Managing and loading scripts on the website

More information:
https://policies.google.com/privacy

Legal Basis

• Necessary cookies: Legitimate interest
• Analytical & marketing cookies: Consent (required under GDPR)

Non-essential cookies are only activated after you have provided active consent through our cookie banner.

International Data Transfers

Because we use Google services, data may be transferred to the United States.
Google relies on the Data Privacy Framework and SCCs to ensure adequate protection.

Your Cookie Choices

When you visit our website for the first time, you may choose to:

• Accept all cookies
• Accept only necessary cookies
• Customize your preferences

You may change or withdraw your consent at any time.

Cookie List

Below is a general overview of cookies commonly used by Google services:

This list is updated when cookies are added or removed.

Managing Cookies

You can change or withdraw your consent at any time through the cookie settings on our website.
You can also block or delete cookies through your browser settings.

Please note that blocking necessary cookies may impact website functionality.

Contact and Further Information

If you have any questions about our use of cookies, please contact us at: info@waila.se

For more information about cookies and your rights, visit the Swedish Post and Telecom Authority: https://pts.se